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The website centre.laplagne-intersport.com states the following, "Avec qui allez vous skier? INTERSPORT La Plagne Centre." I viewed that the website said " N 1 DE LA LOCATION DE SKI EN LIGNE." They also said " De 20 à 50 . Pour toute location de ski effectuée au moins 1 semaine à lavance. 5 5 dans notre magasin. Location de ski Plagne Centre. Location Ski PLAGNE CENTRE Village INTERSPORT. Indice de satisfaction dans notre magasin. Réservez le meilleur matériel de location de ski en quelques clics à La Plagne Centre Village. Le 7ème jour de location est GRATUIT." The meta header had location ski La Plagne Centre Village as the first search term. This keyword is followed by snowboard, surf, and intersport which isn't as urgent as location ski La Plagne Centre Village. The other words they used was Savoie. location ski is included but could not be seen by search engines.